Employer branding agency

Struggling to attract and compete for talent? The better your employer branding, the more likely you are to attract and retain top talent.

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INTRODUCTION

What is employer branding?

Employer branding or talent branding is the process by which companies promote themselves as an attractive employer.

It is a form of employer marketing that uses branding techniques to communicate the companies employment value proposition to prospective employees. The goal of employer branding is to attract, engage, and retain talent.

Companies that have strong employer brands are able to attract top talent, improve employee engagement and retention, and decrease recruiting costs.

BENEFITS

What are the benefits of employer branding?

Companies that have strong employer brands are able to attract top talent, improve employee engagement and retention, and decrease recruiting costs. 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public.

The better you are at employer branding, the more likely you are to retain and attract your top talent, as 69% of surveyed employees think it’s important that their employer has a brand they’re proud to support.

What does our employer branding process involve?

Define your company's unique value proposition.

A powerful employer brand begins by focusing on your company’s mission statement, values, vision, and culture. It can be helpful to identify what your business needs are and work backward to understand the type of talent you need to fulfill those objectives.

Conduct an employer brand audit.

We conduct a brand audit and send out internal surveys, conduct social media searches, monitor career sites for reviews, or hire a firm that monitors reputations. Your research should help you uncover your employee’s favorite aspects of your company culture that you can focus on highlighting and any areas for improvement to ensure a strong employer brand.

Write an employer value proposition (EVP).

An employer value proposition (EVP) is a marketing message and a promise, so say things that are factually true about your business that your employees would agree with. You can use this value proposition on your website, recruitment materials, or LinkedIn Company Page, and recruiters and HR teams can discuss it with potential candidates.

BRANDS WE WORK WITH