PPC Agency.

Resident North are recognised as an elite business partner by Google. When you work with us, you’re working with digital marketers who have proven expertise in PPC.

GET IN TOUCH

INTRODUCTION

What is PPC?

PPC stands for pay-per-click, a digital advertising model where businesses pay a search platform every time a user clicks on their ad. It’s primarily offered by search engines like Google. For example, Google Ads allows businesses to bid on keywords to have their ads appear in Google search results. Advertisers only pay when someone clicks on their ad to visit their site or call their business.

Our expert team of PPC marketers have a breadth of experience in successfully executing highly effective PPC marketing campaigns across different industries on various search platforms such as Google, Bing, LinkedIn and YouTube.

Nick Hughes

Director | Kew Locksmith

“Since the Resident North team have taken over my PPC account my leads have doubled in the space of 6 months. The website looks great and I’m really happy with the SEO too as that has started bringing leads in when my PPC is switched off”

BENEFITS OF PPC

PPC is low-risk, high-reward.

There is no doubt that PPC advertising is worthwhile. It is the most efficient and cost-effective means of reaching a broader audience in a short period.

Rather than paying for the display of your ad, PPC offers a cost-effective alternative that requires payment only when someone clicks on it. If managed effectively, even small-scale PPC campaigns can deliver significant results.

We have a wealth of experience in creating PPC campaigns that convert. Whether your goal is to generate more leads for your business, sell more of your products or raise brand awarenes, we can help.

OUR APPROACH

A scientific approach to PPC marketing.

We ensure that every PPC campaign is tailored to your audience’s preferences and behaviour, increasing the likelihood of engagement and conversion. Whether it’s optimising ad copy, refining keyword targeting, or adjusting bidding strategies, we’re committed to delivering PPC campaigns that make a difference and set you apart from competitors.

Research

Before we start any campaign we need to understand how your direct and indirect audience search online. We need to assess the industry you sit within and spot where the gaps are that you can dominate.

Creation

Getting your ads in front of your target audience is only half the battle, once you are in the prime spot you need to draw your customers in. We write and create ads that entice people to make actions that lead you to achieving your overarching business objective, whether it’s for search, display or video.

Optimisation

Once ads are developed it isn’t a case of setting them into the wild and hoping they yield results. It is crucial to nurture and guide the campaign in order to achieve success. Daily & weekly optimisations take place to make sure we are getting you the best results for your budget.

Testing

PPC testing is a crucial part of our strategic process. By carefully experimenting with different elements such as ad copy and placements, we make data-driven decisions to improve your campaign’s performance.

Adapting

With an ever changing external environment, it means that campaigns need to meander and change with competition. We need to be able to react with what is going on beyond our control.

Reporting

We strive to continuously improve and become better. With this we look at the successes across your account each month so we can replicate the wins and in turn increase ROI. We want to be able to spot opportunities where we can continue to make a difference.

WHY CHOOSE US

We're driven by bottom line results.

The nice to have metrics don’t pay the bills, and we get that. Our main focus is to make a difference and achieve a return on your investment with us. When you choose Resident North as your PPC agency, you aren’t just hiring an external team. You are hiring a new extension of your own. We live and breathe your successes with you.

TALK TO US

BRANDS WE WORK WITH

FAQS

We're often asked

Usually PPC would make up one part of your overall digital marketing strategy. PPC works well in conjunction with other channels such as SEO and paid social.

When we talk about PPC campaigns we generally mean a set of ad groups that share a budget, location targeting and other settings to organise categories of products or services that you offer.

PPC management is where we oversee and manage your company’s PPC ad spend and monitor how well your ads are performing. As your PPC management agency we will constantly assess and analyse your PPC campaigns making sure budget is allocated accordingly and tweaking any underperforming ads.

Typically, you can expect to pay a PPC agency anywhere between £500 and £10,000 per month. Depending on the level of management you have chosen, it may vary. Additionally, it is dependent on how long your PPC campaign has been running.

Depending on the time of year, small and medium-sized businesses on average spend between £1000 and £25,000 per month on PPC.

Several factors determine the cost of PPC, including the business industry, the target audience, keywords, the budget, and more.