A bold leap forward in the construction insurance industry for CIR.
A modern alternative to traditional construction insurance.
CIR was founded in the hope of upending traditional approaches to construction insurance. We were tasked with creating a brand to champion their sector in an increasingly critical digital transformation period for the industry.
Design that embodies CIR’s personality and expertise.
Inspired by the founders passion for digital transformation in this sector, we made it our aim to amplify the key components behind their self-serving platform.
Effortless yet focused while evoking feelings of zen and fluidity, the direction is free of fluff and showcases a harmonious balance between design and function. From the typography and colours to the layouts and abstract imagery, each chosen element brings together the inviting expression of calmness.
The Resident North team executed CIR’s creative direction and brand strategy with passion and tenacity. We love the outcome and all communications feel aligned.
Oliver Griffiths
Co-Founder
Impressive results within just one month of launch.
Page #1 ranking for the target keyword.
More than 10K organic impressions.
Ranking for over 65 relevant keywords.
