VOLT GYM rebrands ahead of major new site opening.
Uncovering VOLT GYM's unique selling point.
VOLT GYM approached Resident North to create a new visual identity system that refreshed the look and feel of the brand, they were seeking to elevate the brand’s positioning as “luxe but accessible” for their incredible new space and they wanted the identity to symbolise energy and strength.
We uncovered that VOLT GYM’s unique selling point is ‘inner energy.’ Mood over muscle. How you feel versus how you look. A clear antidote to the traditional outlook that projects intimidation and exclusion, we positioned VOLT GYM as the friendliest and most welcoming luxe gym – simply because at it’s heart, that’s what it is.
Branding that feels like more like a lifestyle.
There’s a stereotype that gyms are all white walls and fluorescent lighting. But VOLT GYM wanted to go in the opposite direction for its new luxe space. Walls are finished in dark, moody colours, and industrial elements such as pipework and metal columns are left exposed. Neon signs bring more of a luxe feel to the gym, while natural wood walls add some architectural credentials and homage to the old space.
The new brand look has been rolled out across all touchpoints including the gym floor, the website and the social channels, as well as a new series of email alerts to boost customer engagement with the brand.
We’re super happy with how the branding and website came out, we have hit the ground running from the social ads they have been doing. In a time where we needed our branding and marketing to be spot on, we could certainly rely on Resident North to produce the results.
Pete Armitage
Co-Founder
